Nickelodeon is expanding its brand to produce the channel’s first full music festival, taking place over two days at Pasadena’s Rose Bowl on October 22-23, with Kid Laroi and K-pop group Monsta X as headliners and supporting acts, including beabadoobee24KGoldn, Alec Benjamin and Joshua Bassett.
General admission tickets are $115 plus fees for a single day or $175 for both. VIP tickets that include separate viewing areas and food vendors cost $220 for one day or $360 for two. Tickets will go on sale to the general public on July 26, preceded by a presale for American Express Platinum cardholders starting this Wednesday.
The festival will include appearances from some of the channel’s non-singing stars and “experiences” tied to shows like “SpongeBob Squarepants,” “Teenage Mutant Ninja Turtles” and “The Loud House.” But the festival’s website points out that “NickFest is first and foremost a music festival”.
Given the family-friendly nature of the channel and the festival, booking the Kid Laroi as a headliner might prove interesting, given the R-rated language prevalent in his music. Almost every song on her debut album, “F*ck Love,” contains fair amounts of profanity, many of which also include testimonials about the benefits of Hennessy or other substances (example lyrics: “Don’t give a fuck, let’s get drunk and then shit, shit”). His commentary between songs also tends towards the salty, so whether Laroi will be asked to censor his set to make it suitable for younger Nickelodeon fans — if that’s even possible, in full — may raise an interesting question.
The programming is aimed at children and parents, but also those who may have aged out of the channel’s core toddler-to-teen demographic, but have a lingering goodwill for the programming they grew up on. . The ad promises: “Lovers of Nick’s nostalgia will be in heaven. The children will have fun. And moms and dads will earn the most cool parent points allowed by law. Whether you’re 5 or 105, get ready to let your Nick flag fly!
Monsta X will headline Saturday’s show and Kid Laroi is set to headline Sunday. Dixie, Kyle, Olivia O’Brien, Salem Ilese, Chri$tian Gate$, Prentiss, Tiffany Day (a DJ set), Boys World, Andrea Botez, DJs Amira and Kayla, Sebastian Topete, Good Newz Girls, That Girl Lay Lay and Young Dylan. Day two will bring appearances from San Holo, Tai Verdes, Joshua Bassett, Beabadoobee, LP Giobbi, Charly Jordan, G Flip, Kiiara, Little Jet, Ian Asher, 99 Goonsquad, Addison Grace, Ryan Prunty, Good Newz Girls, That Girl Lay Lay, Young Dylan and the cast of ‘Monster High: The Movie’.
Non-musical facilities or experiences will include a slime generator, Ferris wheel, skating rink, hay maze, pumpkin patch, Halloween-themed glam station, “Ninja Turtles” obstacle course, and a interactive game “SpongeBob”.
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